Using the mail to send out promotional materials for a business has been utilized heavily by companies in the past few decades. However, this type of campaign can cost a whole lot of money for a company to do.
In fact, sending out a direct mail to one customer can cost up to six dollars, an amount that when multiplied by the number of target customers can amount to thousands. A huge amount of money for a business to spend on, and the response rate of customers are likely to be less than 10%.
Direct mail marketing definitely costs more than email marketing. Sending emails to customers takes less time to be delivered for customers and also costs less than direct mail marketing. In fact, using email to market your products will cost around a total of $50, definitely way cheaper than sending out direct mail that can cost in the thousands.
However, as direct mail marketing has its downsides, so does marketing through email. Using email marketing to send out promotional materials does not mean that you’ll be able to reach your target customers.
True it does get inside their email, but the problem comes in if the spam filters recognize your email as spam. Having your email recognized as spam will get the email straight to the spam folder and will likely be deleted and sent to the trash.
No way will customers open emails inside the spam folder. That’s why before sending out emails, it’s a good business practice to actually have customers sign up to receive them.
This way, they can immediately add the email address of the business as being in the safe list. Spam is definitely one of the downsides to email marketing, however, a big advantage that makes up for it is the fact that more sales are generated by sending promotional information through email. This is due to the fact that people find it easy to simply click on links and buy the item they want.
